United in Purpose is a Southlake, Texas 501(c)(4) nonprofit in the current repository's Christian-right voter-data and political-mobilization cluster, now additionally grounded by direct related-organization, trade-name, and cost-sharing evidence tying it to USATransform / Ziklag's filing layer. The current source base remains strongest for governance and related-organization evidence, while the founder narrative still remains contested.
In the current repo, United in Purpose matters as an organization-level node linking voter-data strategy, church-facing political mobilization, faith-leader access around Donald Trump, and the later USATransform / Ziklag donor-network layer. The ProPublica organization capture resolves the nonprofit directly to EIN 26-2495973, 550 Reserve Street, Southlake, Texas, with a 501(c)(4) subsection code. The newer filing pass adds a stronger connection to USATransform: USATransform Schedule R identifies United In Purpose as a related organization, and the 2019 USATransform Schedule O says USATransForm registered the trade name United in Purpose Texas and was commonly known publicly as United in Purpose. Reporting still gives the repo a contested lineage story: the retained ProPublica Ziklag article says United In Purpose was a previous organization founded by Eldred, according to former director Bill Dallas, while the retained Bucks County Beacon article instead describes Bill Dallas and Reid Rutherford as co-founders in 2011.
- Role or function: Christian-right political-mobilization organization
- Current direct organization record in repo:
United In Purpose, EIN 26-2495973, 550 Reserve Street, Southlake, Texas
- Current rendered officer-table names in repo:
Rebecca Hagelin (CEO), William Dallas ((Former) CEO), Reid Rutherford ((Former) CFO), Ken Eldred (Chairman)
- Direct
USATransform relationship evidence: Schedule R related-organization listing; 2019 trade-name note; shared-employee and reimbursement rows in older filings
- Repeated named figures in current corpus: Bill Dallas, Ben Carson, Ken Eldred
- Important context: several current sources connect United in Purpose to voter-data operations and later election-fraud-claim ecosystems, but not all adjacent groups are yet directly tied to it in the repo
- Bill Dallas: the current repo now combines repeated United in Purpose reporting with a direct Dallas Capital biography page, which is enough for a durable person page while still leaving wider governance questions open.
- Ken Eldred: the direct filing surface shows Eldred as chairman, while retained reporting also places him as a major funder and lineage figure; the exact founder narrative remains contested across retained reporting.
Rebecca Hagelin: the new rendered ProPublica officer table now directly places Hagelin in a CEO role on the visible filing surface.Bob McEwen / David Barton: current reporting and filing-surface material place both figures in governance-adjacent roles, but the repo still does not have a single clean filing note that pins every named role to the same year.- Ziklag: retained reporting places United in Purpose and Ziklag in a shared Eldred-linked lineage; direct
USATransform filings now add related-organization, trade-name, shared-employee, and reimbursement evidence. The exact sequence and founding story remain more complex than a simple parent-subsidiary relationship.
¶ Evidence and source basis
- United in Purpose voter-data and political-mobilization cluster: bounded synthesis of the current United in Purpose source family and its evidence limits.
- Bill Dallas direct-source profile and United in Purpose context: bounded synthesis of the Bill Dallas direct-source and UIP-context layer.
- a locally retained dataset from projects.propublica.org, captured 2026-04-15T14:31:33-06:00, titled United In Purpose - Nonprofit Explorer API - ProPublica: direct ProPublica organization capture plus rendered officer-table note for the nonprofit layer.
- a locally retained article from religionnews.com, captured 2026-04-06T00:36:51.140256-06:00, titled United in Purpose & My Faith Votes organize “A Conversation with Donald Trump and Ben Carson”: direct public announcement showing United in Purpose as a co-organizer with My Faith Votes.
- a locally retained article from www.theguardian.com, captured 2026-04-06T00:36:51.140256-06:00, titled How a data-backed Christian nationalist machine helped Trump to power | Donald Trump | The Guardian: reports on Bill Dallas and a data-backed Christian-nationalist machine around Trump.
- a locally retained article from theintercept.com, captured 2026-04-06T00:36:51.140256-06:00, titled The Influential Evangelical Group Mobilizing to Reelect Trump: reports on a 2020 United in Purpose reelection strategy call and Ken Eldred's role in that context.
- a locally retained article from Bucks County Beacon, published 2022-11-06, titled United in Purpose: The shady Christian nonprofit tied to a massive voter data leak and the 'Big Lie': richer recapture of the Bucks County Beacon article linking United in Purpose to later Stop the Steal, voter-data-leak, and Seven Mountains reporting.
- a locally retained article from www.foiaresearch.net, captured 2026-04-06T00:36:51.140256-06:00, titled United in Purpose | FOIA Research: derivative profile that helps stabilize naming, leadership, and recurring activity descriptions.
- a locally retained dataset from projects.propublica.org, captured 2026-04-17T18:00:00-06:00, titled NACL / United in Purpose / USATransform / Wallnau ProPublica filing pass: extracts the direct
United In Purpose / USATransform Schedule R, trade-name, cost-sharing, and officer-history evidence.
- The repo now has a direct ProPublica organization record and a stronger
USATransform related-organization trail, but it still lacks a filing-by-filing original-PDF / XML review that would safely date every officer and director role.
- The reporting-level founder story is not fully settled inside the current corpus: one retained article attributes United In Purpose's founding to Ken Eldred through Bill Dallas, while another says Bill Dallas and Reid Rutherford co-founded it in
2011.
- The current raw corpus still does not justify turning
Election Fairness Institute or other adjacent election-integrity actors into direct United in Purpose affiliates without additional evidence.
¶ Source access and local retention
Atlas Trace retains research captures and provenance records locally. Public originals, when available, appear in the Original links section below; internal archive paths and restricted materials are not public links. See Sources, access, and local retention.